ER 2017 is the most important event on Conceptual Modeling for Information Systems (IS) and Software Engineering (SE). ER will be hold this year in Valencia during the week of 6th-9th of November. The technical program includes a special set of activities oriented to analyzing how current IS and SE practice could benefit from a sound use of Conceptual Modeling. These activities are scheduled for Wednesday the 8th, and they will conform a very attractive and fruitful forum of discussion related to that goal.